Brand & Digital Strategist
Cosmetics | Greater New York City Area, US
Jannie is a classically trained luxury brand marketing professional with success in domestic and international brands. She has a proven track record of developing and building brands through her extensive experience with brand and digital strategy. She continuously contributes a multicultural perspective well suited to global business environments and has extensive experience in brand management, digital analytics, content management, social media, advertising, consumer promotion, media planning, account-specific marketing, as well as bringing new products to market. She has expertise with mass, food, drug and prestige channels as well as experience launching successful fragrance and color cosmetic brands in international markets. Having developed 3 and 5 year marketing plans, brand positioning, pricing and distribution strategies for launch of new fragrance lines, she has driven creative and product development processes to bring products to market.
A strategic, analytic and creative thinker with excellent education/coaching/development and people/project management skills, Jannie is productive team player as well as a responsive troubleshooter accustomed to high pressure and fast-paced environments. She has been noted for her outstanding organizational skills and professional attitude.
Tiffany & Co., Origins, Ralph Lauren Corp., Oscar de la Renta, Stetson, WOBI.COM, Ralph Lauren, Giorgio Armani, DIESEL, Yves Saint Laurent, Cacharel, Guy Laroche, Rimmel London, COTY Airspun.
Specialties: Brand & Digital Strategy and Development, Search and Email Marketing, Brand Management, Social Media, Integrated Marketing, Product Launch Management, Consumer and Market Research and Analysis, Promotions, Operational Marketing, New Product Development, P&L Management, Luxury Goods Marketing